Most Recent Articles

  • The Power of Print 2025 Factbook

    The Power of Print 2025 Factbook

    New research on why print ads work. 45% increase in purchase intent vs. ad fatigue in digital.45% higher recall for print ads vs. over-saturation in digital.75% of affluent readers love the touch and feel of print. Download the 2025 Factbook today!

  • Measuring the Impact of Top-of-the-Funnel Brand Marketing in Print

    Measuring the Impact of Top-of-the-Funnel Brand Marketing in Print

    Welcome back to our series on the power of print marketing! In our previous article, we explored the differences between print magazine marketing and digital marketing, highlighting how print focuses on the top of the buying funnel, while digital often targets buyers further along in their journey. Today, we’re diving deeper into how you can…

  • The Unique Power of Print Magazine Marketing: Reaching Readers at the Top of the Funnel

    The Unique Power of Print Magazine Marketing: Reaching Readers at the Top of the Funnel

    In today’s digital age, it’s easy to get swept up in the allure of online marketing. However, print magazine marketing remains a powerful tool, especially when it comes to reaching potential customers at the top of the buying funnel. Let’s dive into how print magazine marketing differs from digital marketing and why it’s an essential…

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