Articles
Your go-to resource for expert marketing and business tips designed to elevate your brand in Northwest Columbus. Dive into our curated insights and strategies, brought to you by the community that knows and loves this area best. Let’s inspire, connect, and grow together in the heart of Worthington.
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The Power of Print 2025 Factbook
New research on why print ads work. 45% increase in purchase intent vs. ad fatigue in digital.45% higher recall for print ads vs. over-saturation in digital.75% of affluent readers love the touch and feel of print. Download the 2025 Factbook today!
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Measuring the Impact of Top-of-the-Funnel Brand Marketing in Print
Welcome back to our series on the power of print marketing! In our previous article, we explored the differences between print magazine marketing and digital marketing, highlighting how print focuses on the top of the buying funnel, while digital often targets buyers further along in their journey. Today, we’re diving deeper into how you can…
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The Unique Power of Print Magazine Marketing: Reaching Readers at the Top of the Funnel
In today’s digital age, it’s easy to get swept up in the allure of online marketing. However, print magazine marketing remains a powerful tool, especially when it comes to reaching potential customers at the top of the buying funnel. Let’s dive into how print magazine marketing differs from digital marketing and why it’s an essential…
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Unlocking High-End Consumer Behavior: Insights and Strategies for an Affluent Ecosystem
The pinnacle of consumerism is constantly redefining itself. For the affluent homeowner, it’s not just about possession—it’s about the exclusive experiences and the narratives tied to luxury brands. And for businesses aiming to make their mark within this elite circle, understanding the intricate tapestry of high-end consumer behavior is non-negotiable. The Current Luxe Landscape: Personalization…
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While Marketers are Obsessed with Digital, Print Magazines are Offering What Digital Can’t
In an era dominated by screens and digital content, it might come as a surprise that print isn’t just surviving—it’s thriving. The resurgence of print magazines is more than a nostalgic nod to the past; it’s a testament to the enduring value and trust that consumers place in this medium. Here’s why print is making…
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Exclusive for Clients: Authentic Social Media Marketing on Instagram with Thumzup
The power of social media is undeniable. Brands are constantly seeking innovative ways to connect with their audience, build trust, and drive engagement. Northwest Columbus City Lifestyle has partnered with Thumzup, a revolutionary platform designed to help you get authentic reviews from your customers – with very little work on your part – and —…
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